Tag Archives: strategy
Day of the Droids
What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading
To reach your right brain; work with the left
Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading
Do you remember when it hit you?
I am asking about the time you noticed that special product (gorgeous car, designer shoe, computer) and in noticing, it hit you square between the eyes, was it love at first sight? I was the Personal Computer Evangelist (aka analyst) at … Continue reading
The adventures of being a lemonader (aka product professional)
I’ve been studying for certification and attending product best practices seminars, meeting other product professionals and comparing notes. Below (in no order) is what I’ve heard regarding creating, rewarding and optimizing a culture of product innovation. These are from us, … Continue reading
(Social Marketing) LISTEN
A company must tie their product and service offerings to the marketplace’s needs to be a success. Simple statement, big results. Push is not a strategy for success. Listening to the market is a success strategy. Use social media platforms … Continue reading
Is there a difference between luck and chaos?
Let’s ask – can we truly pinpoint the ONE cause as generating the ONE possible effect? Is it possible that ANY cause may produce ANY effect? If so, how can we reward the “success” choice if the “failure” choice is … Continue reading
Strategic Framework is the Lesson
Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy. If our previous lesson was on alignment, this one is about alignment. Surprise! In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading
All sides might equal a circle
Orange belt – just a level above Yellow but so much more than what we knew as Yellow belts. As a practioner, I enjoyed the Orange belt- it was the first time I could see that I incorporated the concepts … Continue reading
It is not only the moon and the stars that align…
Are you ready for promotion to Yellow Belt ? “Stay focused on your path – the next stepping stone in your life will appear.” ~ Unknown As a holder of a white belt, the product marketing black belt must attain … Continue reading
Pil Sung!
This greeting translates to “sure victory”. It’s what we say at the end of our karate session, after our bow out ceremony, prior to returning to our families, our jobs – back to our regular life. We do this every time to ensure … Continue reading
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