Tag Archives: strategy

Day of the Droids

What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading

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To reach your right brain; work with the left

Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading

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Do you remember when it hit you?

I am asking about the time you noticed that special product (gorgeous car, designer shoe, computer) and in noticing, it hit you square between the eyes,  was it love at first sight? I was the Personal Computer Evangelist (aka analyst) at … Continue reading

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The adventures of being a lemonader (aka product professional)

I’ve been studying for certification and attending product best practices seminars, meeting other product professionals and comparing notes. Below (in no order) is what I’ve heard regarding creating, rewarding and optimizing a culture of product innovation. These are from us, … Continue reading

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Is there a difference between luck and chaos?

Let’s ask – can we truly pinpoint the ONE cause as generating the ONE possible effect? Is it possible that ANY cause may produce ANY effect? If so, how can we reward the “success” choice if the “failure” choice is … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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