Tag Archives: creativity

Curiosity – killed the cat but made the product professional

I’ve blogged this topic in a previous post, would like to add thoughts. Curiosity, or natural inquisitiveness, sets product professionals apart. Our questions lead to explorations into personas, buyer behaviors, value props, solutions. Coupled with persistence: “I just have to … Continue reading

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Ancient truth – Storytellers persuade

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard.  I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading

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To reach your right brain; work with the left

Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading

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Can you only connect the dots looking backward?

Steve Jobs –You can only connect the dots looking backward. All rear view mirrors say objects shown are bigger than they appear. Is this why Jobs says what he says?  I feel a need to investigate. I don’t think the Über … Continue reading

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