This greeting translates to “sure victory”. It’s what we say at the end of our karate session, after our bow out ceremony, prior to returning to our families, our jobs – back to our regular life. We do this every time to ensure that we, the participants, remember we are not leaving the dojang. Instead, we carry with us the skills and learnings provided during the session. Lessons on how to be victorious. Lessons on how not only to meet challenges headlong, but to overcome them. Sure Victory indeed!
Being a marketing or product professional today feels like we need to learn/adopt new methods to meet our challenges headlong. What with communities, social media, engagement, analytics, ROI, no budgets, etc., I believe we all can do with a little Pil Sung spirit.
We need to work with the old while we learn the new. And we need to learn to integrate them both.
If you are reading this blog you most probably work in product or marketing, or you know someone who does. I welcome comments and discourse. As the prdMkgBlackbelt, my goal is to frequently write about topics which impact marketing and product professionals, to provide my comments and thoughts, and to ask you to help design methods to met head-on the challenges of Web 2.0-3.0, high unemployment, and uncertainty. We are a talented community, let’s rally!