Monthly Archives: June 2010
First Level (white belt) Kata – “Gift to Get”
“A gift to get.” Judy Mod, friend and social engagement marketing expert, coined that phrase for me. I know Judy didn’t invent the expression; she acted it, and I remember her fondly for that. “Gift to get” – so true … Continue reading
Nothing Matters but the Improvement
FAIL? What do you do if you forget your kata (form/pattern), your product’s marketing budget gets the axe, sales doesn’t “get” the presentation, and your pitch falls flat? WIN? Is this different from how you deal with obtaining the next belt rank, successfully launching that under-performing product, … Continue reading
Keeping the Wheels from Falling Off is Important
Seth is on to something… linch·pin 1 : a locking pin inserted crosswise [to keep the wheel on] 2 : one that serves to hold together parts or elements that exist or function as a unit “Linchpin” describes a link … Continue reading
The Great Unemployment and the Value of Stillness
Last week I transitioned from seeking employment to collaborating with product and campaign managers. It appears that now I am really going to live with my feet in two worlds. “In transition” is the current method to describe “unemployed”. I’ve … Continue reading
The PMM Colossus…or feet planted in two worlds
Everyone who works any phase of Marketing, Product or otherwise, has their feet in two worlds. Just as a martial arts student lives in a dual world. As students of karate, we enter the dojang, bow to show respect to our … Continue reading
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