Tag Archives: product marketing

Tenacity 改善

Is there any wonder that tenacity begins with TEN? If we practice tenacity, we grab with our ten fingers and don’t let go, not until it’s done. This reminds me of Kaizen (改善), Japanese for “improvement”, or “change for the better” … Continue reading

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Day of the Droids

What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading

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Curiosity – killed the cat but made the product professional

I’ve blogged this topic in a previous post, would like to add thoughts. Curiosity, or natural inquisitiveness, sets product professionals apart. Our questions lead to explorations into personas, buyer behaviors, value props, solutions. Coupled with persistence: “I just have to … Continue reading

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Ancient truth – Storytellers persuade

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard.  I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading

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Persistency of purpose

TENACITY is an attribute of a great product professional. I suggest that tenacity, more often than not, is the key attribute that separates A from B players. Merriman-Webster describes tenacity as, “Persistent in maintaining or adhering to, or seeking something valued … Continue reading

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To reach your right brain; work with the left

Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading

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Do you remember when it hit you?

I am asking about the time you noticed that special product (gorgeous car, designer shoe, computer) and in noticing, it hit you square between the eyes,  was it love at first sight? I was the Personal Computer Evangelist (aka analyst) at … Continue reading

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