Tag Archives: process

Persistency of purpose

TENACITY is an attribute of a great product professional. I suggest that tenacity, more often than not, is the key attribute that separates A from B players. Merriman-Webster describes tenacity as, “Persistent in maintaining or adhering to, or seeking something valued … Continue reading

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To reach your right brain; work with the left

Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading

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That small space between thinking and actions…

Noodling on “transition”  I’ve thought about it and I can now say…Transition is truly that space between actions, between the thinking and the doing.  It is that smallest of spaces between the synapses of our thoughts. Being small means it is very … Continue reading

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Should Stakeholders be involved in the Strategic Planning Process?

Certainly. It’s like asking if the Dad should be involved in the birthing process. While he’s not actually “involved” – at least at the birthing moment, but he is none-the-less an “interested party” in the outcome of the thing.   … Continue reading

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Positive of the Negative (closing the loop on the octopus)

An octopus has eight arms, does  that mean the octopus is the poster-child for “multitasking”? I don’t think so, in ancient cultures this creature showed us towards a creative mystic “center”.  How does this map to what we do in … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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In this case, the end does justify the means

Covey again, when it comes to our business  decisions we must “begin with the end in mind”… Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers … Continue reading

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