Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard. I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery.
Seanchai (I’ve met a few), Joseph Campbell and retelling of myths, MLK sharing his dream, Christ and his parables, troubadours with their songs; you don’t have to understand all the words, just listen to the cadence and you are transported.
A product marketing guy or gal would be well advised to develop/hone great story making and storytelling skills. Just be light on the embellishing and long on the values and customer benefits.
And I don’t mean [death by] PPT.
Picture credit: Security Monks