Monthly Archives: January 2012

Ancient truth – Storytellers persuade

Posted on January 19, 2012 by prdmkgblackbelt

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard. I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading →

Posted in Tactical PrdMkgBlackbelt | Tagged benefit, communication, creativity, customer, customer value, persuasion, product management, product marketing, storytellers, storytelling | 2 Comments

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Monthly Archives: January 2012

Ancient truth – Storytellers persuade

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