Tag Archives: communication

Day of the Droids

What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading

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Ancient truth – Storytellers persuade

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard.  I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading

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Social Marketing Impacts Product Professionals

Sharing these thoughts after several days conversing with social marketing explorers, all great conversations. This is the coolest use of the internet! This post is short; knee-deep in a certification course. Back to the full posts next week. Explore: How … Continue reading

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Social media the conversation and rainbows?

It’s budget planning time at my office. We all know the drill, guesstimate/forecast what we’ll need for next year’s campaigns and marketing initiatives, and hope we are right, that we didn’t miss anything too much.  Accounting for the new and the … Continue reading

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In this case, the end does justify the means

Covey again, when it comes to our business  decisions we must “begin with the end in mind”… Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers … Continue reading

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It is not only the moon and the stars that align…

Are you ready for promotion to Yellow Belt ?  “Stay focused on your path – the next stepping stone in your life will appear.” ~ Unknown As a holder of a white belt, the product marketing black belt must attain … Continue reading

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