Tag Archives: product management

Tenacity 改善

Is there any wonder that tenacity begins with TEN? If we practice tenacity, we grab with our ten fingers and don’t let go, not until it’s done. This reminds me of Kaizen (改善), Japanese for “improvement”, or “change for the better” … Continue reading

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Curiosity – killed the cat but made the product professional

I’ve blogged this topic in a previous post, would like to add thoughts. Curiosity, or natural inquisitiveness, sets product professionals apart. Our questions lead to explorations into personas, buyer behaviors, value props, solutions. Coupled with persistence: “I just have to … Continue reading

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Ancient truth – Storytellers persuade

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard.  I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading

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Persistency of purpose

TENACITY is an attribute of a great product professional. I suggest that tenacity, more often than not, is the key attribute that separates A from B players. Merriman-Webster describes tenacity as, “Persistent in maintaining or adhering to, or seeking something valued … Continue reading

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To reach your right brain; work with the left

Product professionals will tell you they like generating “new ideas” – executives will tell you they need products that sell. End goal: think creatively and identify salable, profitable new products or services, right? I’ve come across several articles on innovation, … Continue reading

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Do you remember when it hit you?

I am asking about the time you noticed that special product (gorgeous car, designer shoe, computer) and in noticing, it hit you square between the eyes,  was it love at first sight? I was the Personal Computer Evangelist (aka analyst) at … Continue reading

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The adventures of being a lemonader (aka product professional)

I’ve been studying for certification and attending product best practices seminars, meeting other product professionals and comparing notes. Below (in no order) is what I’ve heard regarding creating, rewarding and optimizing a culture of product innovation. These are from us, … Continue reading

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Social Marketing Impacts Product Professionals

Sharing these thoughts after several days conversing with social marketing explorers, all great conversations. This is the coolest use of the internet! This post is short; knee-deep in a certification course. Back to the full posts next week. Explore: How … Continue reading

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Should Stakeholders be involved in the Strategic Planning Process?

Certainly. It’s like asking if the Dad should be involved in the birthing process. While he’s not actually “involved” – at least at the birthing moment, but he is none-the-less an “interested party” in the outcome of the thing.   … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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