A company must tie their product and service offerings to the marketplace’s needs to be a success. Simple statement, big results.
Push is not a strategy for success. Listening to the market is a success strategy.
Use social media platforms to become part of the conversations people have about your firm, its products and services. Engage with the speakers, be authentically interested. Doing so, you proactively identify market drivers and unmet need, in real time.
They are talking about you anyway, might as well be an active member in the conversation.