Monthly Archives: September 2010

Social media the conversation and rainbows?

It’s budget planning time at my office. We all know the drill, guesstimate/forecast what we’ll need for next year’s campaigns and marketing initiatives, and hope we are right, that we didn’t miss anything too much.  Accounting for the new and the … Continue reading

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Is there a difference between luck and chaos?

Let’s ask – can we truly pinpoint the ONE cause as generating the ONE possible effect? Is it possible that ANY cause may produce ANY effect? If so, how can we reward the “success” choice if the “failure” choice is … Continue reading

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Should Stakeholders be involved in the Strategic Planning Process?

Certainly. It’s like asking if the Dad should be involved in the birthing process. While he’s not actually “involved” – at least at the birthing moment, but he is none-the-less an “interested party” in the outcome of the thing.   … Continue reading

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Positive of the Negative (closing the loop on the octopus)

An octopus has eight arms, does  that mean the octopus is the poster-child for “multitasking”? I don’t think so, in ancient cultures this creature showed us towards a creative mystic “center”.  How does this map to what we do in … Continue reading

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When is no answer indeed THE answer?

Someone asked why I never give an answer to the questions I raise in my blogs. Good question – glad you asked. The answer is simple. True answers come from within yourself, your experience, your personality, your particular “place in … Continue reading

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Creating Greatness Out of Thin Air – or succeeding without a budget

Influencing without authority. Creating without a budget. Teaming without direct reports. Believing that your [idea, team, product, company] will succeed without a formal structure, a place on the org chart, a bonus, a big company or a friendly banker to back … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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