Tag Archives: customer

Day of the Droids

What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading

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Ancient truth – Storytellers persuade

Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard.  I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading

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The adventures of being a lemonader (aka product professional)

I’ve been studying for certification and attending product best practices seminars, meeting other product professionals and comparing notes. Below (in no order) is what I’ve heard regarding creating, rewarding and optimizing a culture of product innovation. These are from us, … Continue reading

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Social Marketing Impacts Product Professionals

Sharing these thoughts after several days conversing with social marketing explorers, all great conversations. This is the coolest use of the internet! This post is short; knee-deep in a certification course. Back to the full posts next week. Explore: How … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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The PMM Colossus…or feet planted in two worlds

Everyone who works any phase of Marketing, Product or otherwise, has their feet in two worlds.  Just as a martial arts student lives in a dual world. As students of karate, we enter the dojang, bow to show respect to our … Continue reading

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