Tag Archives: marketing

Day of the Droids

What does it mean that on any given day people walk around with an ear pod on and head down, tapping, sliding over small hand held devices? Attention B2B marketers and execs: Resistance is futile! Change is already happening without your … Continue reading

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Persistency of purpose

TENACITY is an attribute of a great product professional. I suggest that tenacity, more often than not, is the key attribute that separates A from B players. Merriman-Webster describes tenacity as, “Persistent in maintaining or adhering to, or seeking something valued … Continue reading

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Do you remember when it hit you?

I am asking about the time you noticed that special product (gorgeous car, designer shoe, computer) and in noticing, it hit you square between the eyes,  was it love at first sight? I was the Personal Computer Evangelist (aka analyst) at … Continue reading

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The Nimble Product Marketing Blackbelt

Sparring is essential to enhance martial arts skills. As soon as possible in a match, the practitioner formulates a game plan towards winning. It is critical to anticipate the actions of the opponent, to size up the adversary. Watching – the … Continue reading

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It is not only the moon and the stars that align…

Are you ready for promotion to Yellow Belt ?  “Stay focused on your path – the next stepping stone in your life will appear.” ~ Unknown As a holder of a white belt, the product marketing black belt must attain … Continue reading

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Can you only connect the dots looking backward?

Steve Jobs –You can only connect the dots looking backward. All rear view mirrors say objects shown are bigger than they appear. Is this why Jobs says what he says?  I feel a need to investigate. I don’t think the Über … Continue reading

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The PMM Colossus…or feet planted in two worlds

Everyone who works any phase of Marketing, Product or otherwise, has their feet in two worlds.  Just as a martial arts student lives in a dual world. As students of karate, we enter the dojang, bow to show respect to our … Continue reading

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