Tag Archives: benefit
Ancient truth – Storytellers persuade
Humankind has always loved stories and the best leaders know (knew) that fact to be important to get their messages heard. I’ve just read “Why Stories Sell: Transportation Leads to Persuasion” via @SmartSoftMarket – great to understand some of the mystery. … Continue reading
Positive of the Negative (closing the loop on the octopus)
An octopus has eight arms, does that mean the octopus is the poster-child for “multitasking”? I don’t think so, in ancient cultures this creature showed us towards a creative mystic “center”. How does this map to what we do in … Continue reading
In this case, the end does justify the means
Covey again, when it comes to our business decisions we must “begin with the end in mind”… Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers … Continue reading
Can you only connect the dots looking backward?
Steve Jobs –You can only connect the dots looking backward. All rear view mirrors say objects shown are bigger than they appear. Is this why Jobs says what he says? I feel a need to investigate. I don’t think the Über … Continue reading
The PMM Colossus…or feet planted in two worlds
Everyone who works any phase of Marketing, Product or otherwise, has their feet in two worlds. Just as a martial arts student lives in a dual world. As students of karate, we enter the dojang, bow to show respect to our … Continue reading
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