In this case, the end does justify the means

Not a stairway to heavenCovey again, when it comes to our business  decisions we must “begin with the end in mind”…

Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers into the world of process flow diagrams.

Reaching back to my training as an educator, I thought how do I translate this into something meaningful? So I asked my customers to think of how a dollar flowed through their organization, what was the end result? I asked, “Did the dollar replicate, making many dollars”; or “did the dollar point out a black-hole”, a situation or process that needed optimization? I began with the end result “how we made money” and ended up with a successful apps dev project plan.

Any manager understands the value of a dollar in the world of work. Using this knowledge as a baseline, managers were able to work with the end in mind, even in an unknown. Translating esoteric concepts like process flows into “how a dollar travels” made it easy for managers to grasp the main concepts and we built beautiful applications together.

Question: What has this got to do with Black Belt Product Professionals?

Answer: Examine the DNA of your product. What problem does it solve, what need does it serve? Basically – look to see your product’s “end result” through the eyes of your customer.

If a clear answer doesn’t come back to you, rethink your product and its positioning. If it is not clear to you, I guarantee it is as clear as mud to your audience.

Pil Sung, my friends!

About prdmkgblackbelt

UConn MBA - GO Lady Huskies! UGA Mom, quasi geek, techno-catalyst, NPDP, PrdMktg, reads Campbell & Covey, black belt from Hoshido. Loves sunrises; believes sunsets are promises.
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