Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers into the world of process flow diagrams.
Reaching back to my training as an educator, I thought how do I translate this into something meaningful? So I asked my customers to think of how a dollar flowed through their organization, what was the end result? I asked, “Did the dollar replicate, making many dollars”; or “did the dollar point out a black-hole”, a situation or process that needed optimization? I began with the end result “how we made money” and ended up with a successful apps dev project plan.
Any manager understands the value of a dollar in the world of work. Using this knowledge as a baseline, managers were able to work with the end in mind, even in an unknown. Translating esoteric concepts like process flows into “how a dollar travels” made it easy for managers to grasp the main concepts and we built beautiful applications together.
Answer: Examine the DNA of your product. What problem does it solve, what need does it serve? Basically – look to see your product’s “end result” through the eyes of your customer.
If a clear answer doesn’t come back to you, rethink your product and its positioning. If it is not clear to you, I guarantee it is as clear as mud to your audience.
Pil Sung, my friends!