What do you do if you forget your kata (form/pattern), your product’s marketing budget gets the axe, sales doesn’t “get” the presentation, and your pitch falls flat?
Is this different from how you deal with obtaining the next belt rank, successfully launching that under-performing product, celebrating your SCRUM team kicking major butt?
Win or Lose – a PMM can always choose how s/he deals with these two sides of the same coin. Same as the aspiring black belt martial artist who has failed. The jeja goes back to the dojang – works harder, practices longer, learns more, gets better. To the product marketing black belt, failure is merely a wakeup call – learn more, try new things, explore. The successful PMM soldiers ahead.
Know the word JITAE – meaning “a human with both feet on the ground looking at the sky. “ So, wereturn to the PMM Colossus – whose feet are planted in two worlds; one foot in Win and the other in Fail. These meet in Challenge, and ultimately Growth.
Be a better marketer by practicing; learn, learn, try, try – there is no shortcut. – Seth Godin, Interview with Chad Rothschild, http://bit.ly/bZN5ob