Category Archives: Tactical PrdMkgBlackbelt

Creating Greatness Out of Thin Air – or succeeding without a budget

Influencing without authority. Creating without a budget. Teaming without direct reports. Believing that your [idea, team, product, company] will succeed without a formal structure, a place on the org chart, a bonus, a big company or a friendly banker to back … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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All sides might equal a circle

Orange belt – just a level above Yellow but so much more than what we knew as Yellow belts. As a practioner, I enjoyed the Orange belt- it was the first time I could see that I incorporated the concepts … Continue reading

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In this case, the end does justify the means

Covey again, when it comes to our business  decisions we must “begin with the end in mind”… Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers … Continue reading

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It is not only the moon and the stars that align…

Are you ready for promotion to Yellow Belt ?  “Stay focused on your path – the next stepping stone in your life will appear.” ~ Unknown As a holder of a white belt, the product marketing black belt must attain … Continue reading

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As transparent as a weed lawn

Wise gardeners say, “If you plant weed seeds, you won’t get much of a lawn, but it could be green.” I took the pleasure to re-read Steven MR Covey’s book, The Speed of Trust. As is my habit, this second … Continue reading

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Can you only connect the dots looking backward?

Steve Jobs –You can only connect the dots looking backward. All rear view mirrors say objects shown are bigger than they appear. Is this why Jobs says what he says?  I feel a need to investigate. I don’t think the Über … Continue reading

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Into the looking glass? Ma (not ) Ya (that)

“Never frown, because you never know when someone is falling in love with your smile.” –unknown, but I like the author’s perspective…          When Caller ID Taught a Lesson         In our company, we work in … Continue reading

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Getting to Gu-geup and Beyond

    All lead to the black belt    Practicing altruism is the real source of compromise and cooperation; merely recognizing our need for harmony is not enough. – Dalia Lama Blog post 6/26/10            At my martial arts school, … Continue reading

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