Category Archives: Tactical PrdMkgBlackbelt

The Nimble Product Marketing Blackbelt

Sparring is essential to enhance martial arts skills. As soon as possible in a match, the practitioner formulates a game plan towards winning. It is critical to anticipate the actions of the opponent, to size up the adversary. Watching – the … Continue reading

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RT: WIIFM or Relevance as a PowerPoint Theme

What makes one presentation a home run and another nap time? We’ve all been subjected to death by sideshow and there’s an easy solution to avoid this common occurrence. I believe the key is audience relevancy…making key points to each and every … Continue reading

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Should Stakeholders be involved in the Strategic Planning Process?

Certainly. It’s like asking if the Dad should be involved in the birthing process. While he’s not actually “involved” – at least at the birthing moment, but he is none-the-less an “interested party” in the outcome of the thing.   … Continue reading

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Creating Greatness Out of Thin Air – or succeeding without a budget

Influencing without authority. Creating without a budget. Teaming without direct reports. Believing that your [idea, team, product, company] will succeed without a formal structure, a place on the org chart, a bonus, a big company or a friendly banker to back … Continue reading

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Strategic Framework is the Lesson

Before a product marketing professional can deliver effective messages, that PMM must understand the product strategy.  If our previous lesson was on alignment, this one is about alignment. Surprise!  In order to progress as Product Marketing Black Belts, we must understand Product … Continue reading

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All sides might equal a circle

Orange belt – just a level above Yellow but so much more than what we knew as Yellow belts. As a practioner, I enjoyed the Orange belt- it was the first time I could see that I incorporated the concepts … Continue reading

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In this case, the end does justify the means

Covey again, when it comes to our business  decisions we must “begin with the end in mind”… Back in the day (just after the Age of Mainframes and way before the Age of the Cloud) I remember leading business managers … Continue reading

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