Social Marketing Impacts Product Professionals

Social Marketing KeySharing these thoughts after several days conversing with social marketing explorers, all great conversations. This is the coolest use of the internet!

This post is short; knee-deep in a certification course. Back to the full posts next week.

Explore: How does social marketing impact product marketing and product management?


Will social marketing and social media techniques/tools impact new product development and products in-life?  I forecast massive shock-waves if social marketing is ignored by product professionals. This is a fundamental shift in communicating with and listening to the customer, necessary skills in the product professional toolkit.

  • Gen Y will drive social further than we can imagine. It’s part of their DNA, how they connect, communicate and decide which products they buy. Boomers aren’t that much different.
  • This is a global phenomenon. People talk about themselves, politics and products on the intranet using social.
  • Product professionals create successful products; immediate feedback helps with this.
  • Social conversations can provide immediate product feedback, among other benefits. The information is out there, use it.


Is social marketing mature enough to integrate its use (asking B2B specifically)? Yes, the medium may morph, new players arise and analytics methods change because the smart people are fiddling and tweaking (continuous improvement). No excuse for not engaging.

  • Start with a plan – what goals do you want to accomplish, not what tool to use.
  • It is always easier to make your mistakes when everyone else is learning too.
  • Fundamental organizational fine-tuning may be required.
  • Social is new and it takes time to get it [right].
  • If you are authentic, your customers will forgive you.

I believe now is the time to get into social or be OK forever eating your competitions’ dust.  Think the internet in the ‘90’s. It wasn’t always so pretty but it was an adventure and those with the most flexibility and capacity to learn and innovate are still with us.

How-to and use-suggestions in later posts. Pil sung!

About prdmkgblackbelt

UConn MBA - GO Lady Huskies! UGA Mom, quasi geek, techno-catalyst, NPDP, PrdMktg, reads Campbell & Covey, black belt from Hoshido. Loves sunrises; believes sunsets are promises.
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