Wise gardeners say, “If you plant weed seeds, you won’t get much of a lawn, but it could be green.”
I took the pleasure to re-read Steven MR Covey’s book, The Speed of Trust. As is my habit, this second read caused me to ponder on how trust-building impacts my relationships and how to incorporate this more fully into my product marketing practice.
I think it’ll take a third read [and maybe a fourth], but for now, this is what I learned:
- Honesty (congruence) – do I walk the talk? Do I stand for something positive?
- Motive and behavior (trust building) – do I intend and promote an agenda based on the best interests of others?
- Go with strengths (capabilities) – do I know where I am going? Is this clear to others? Am I accelerating my growth and others’ abilities too?
- Track record (responsible) – it’s not enough to say I’ll do it, I have to DO it!
What’s all this got to do with planting weed seeds? Plenty – let me explain.
A weed seed generally looks the same as grass seed. Weed seeds are planted and grow the same as grass seed. The final results are worlds apart.
If as a leader I do not act consistently with honesty and congruency, I sow weed seeds. The lawn is still “green” but filled with nasty things. Non-sustainable. Such a waste.