Judy Mod, friend and social engagement marketing expert, coined that phrase for me. I know Judy didn’t invent the expression; she acted it, and I remember her fondly for that.
“Gift to get” – so true in product marketing or product management. Incredibly important; it may be the foundation of a successful career. Let’s explore.
What is “gift to get” actually? I know for sure what it is not – it’s not a bribe, or a favor extended in time, for you to call on later, when it is convenient for you. Neither is it quid pro quo, or you scratch mine and I’ll respond in turn. It’s way deeper than that. It has meaning, relevance, honesty. It’s real other than planned.
Is “gift to get” an extension of the golden rule, do unto others as you’d want done to you? Maybe.
Yet, it’s more than that.
I believe it is the grease that glides the wheels of Product smoothly between all the individuals, departments, budgets, constraints, timelines and conflicts between you and bringing a successful, sustainable product to market.
“Gift to get” is a kind of promise – a promise that says I’ll listen to you, I’ll learn what it is you really need, and I’ll try my level best to provide a way for you to get there. And for that, all I ask is that you too will listen to my story, and do your level best to provide me a way home.
This is a gift to show you understand the ins and outs of human discourse, of living in a community. It’s a gift that offers so much payback.
It is reciprocity based on meeting the simple, human need of being heard. Remember, I didn’t say “totally agreed with.” Just simply HEARD; respected.
Win-Win. Not zero sum, not “I want this and devil be dared if you don’t provide.” No, none of that. Instead, it’s refreshing. Does it always work, no. But it’s key.
Understand the Korean word, JEONG.
Jeong is a word denoting location. In Korean vocabulary, jeong seems to place location both inside and outside of our being. Another way to say this is, “the location of JEONG is between individuals.” Again, we seem to find ourselves as the PMM Colossus, with our feet planted between two worlds. This time we are exploring “us” and “others” and the intersection between the two.
Enjoy the journey, Pil Sung!
Next post –White Belt Form Steps – “Give to Get.”